Best CRM for small business (October 2026)

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The best CRM software for small teams moving off spreadsheets: 4 options from our ranking.

Our picks

1. 1

   Zoho CRM

   Lowest entry price

   Customisable CRM with a free edition for up to 3 users; part of the Zoho suite.

   Free planFree trialPublished per-seat price: check on site

   Visit Zoho CRMPricing
   77/100

   Free plan, then INR 800 per user per month (India price) (≈ USD 8.29)
2. 2

   HubSpot CRM

   Best free starting point

   Free CRM with paid Starter, Pro and Enterprise hubs for marketing, sales and service.

   Free planFree trial: check on sitePublished per-seat price: check on site

   Visit HubSpot CRMPricing
   42/100

   Free
3. 3

   Freshsales

   Good all-round option

   Freshworks' CRM with built-in phone, email and AI deal insights.

   Free plan: check on siteFree trialPublished per-seat price

   Visit FreshsalesPricing
   88/100

   From USD 9 per user per month, annual
4. 4

   Pipedrive

   Good all-round option

   Visual sales-pipeline CRM built for small sales teams.

   Free planFree trialPublished per-seat price

   Visit PipedrivePricing
   80/100

   From USD 14 per seat per month, annual