Best email marketing tools (October 2026)
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Newsletters, automated emails and sign-up pages. Prices rise with your list size, so compare at the number of contacts you have.
Only want free? See the best free email marketing tools, with what each free plan includes.
The ranking
- 1
Brevo
by BrevoLowest entry priceEmail, SMS and WhatsApp marketing priced by emails sent rather than contacts stored.
Free planAutomationLanding pagesPros
- Free plan
- Automation
Cons
- 10% off with yearly billing
- 2
MailerLite
by MailerLiteBest free starting pointAffordable email marketing with every feature on paid plans; you pay for list size and sending.
Free planAutomationLanding pagesPros
- Free plan
- Automation
Cons
- Save 10% with yearly billing
- 3
Mailchimp
by MailchimpBest free starting pointThe best-known email marketing platform, with templates, automation flows and a free plan for small lists.
Pros
- Free plan
- Automation
Cons
- Landing pages: check on Mailchimp's site
- 4
Kit
by KitBest free starting pointEmail marketing for creators (formerly ConvertKit), free for up to 10,000 subscribers.
Free planAutomationLanding pagesPros
- Free plan
- Automation
Cons
- No drawbacks found in our data
Not yet ranked
We could not confirm these prices on the vendors' pages; they join the ranking automatically once we do.
- ActiveCampaign: Email marketing and automation with a built-in CRM, aimed at growing businesses. See prices on ActiveCampaign's site Alternatives to ActiveCampaign
Compare all in a table
| Rank | Product | Score | Entry price (USD) | Free plan | Automation | Landing pages | Action |
|---|---|---|---|---|---|---|---|
| 1 | Brevo | 100 | 9.00 | Yes | Yes | Yes | Visit site |
| 2 | MailerLite | 94 | 12.00 | Yes | Yes | Yes | Visit site |
| 3 | Mailchimp | 82 | 13.00 | Yes | Yes | Not confirmed | Visit site |
| 4 | Kit | 82 | 33.00 | Yes | Yes | Yes | Visit site |
Entry price is the cheapest paid plan, converted to USD where the vendor prices in another currency. Usage-based prices are not compared.
What to check
Free plan. 4 of 4 confirm it.
Automation. 4 of 4 confirm it.
Landing pages. 3 of 4 confirm it.
Score: features 30, free plan or trial 20, pricing transparency 25, entry price value 25. Commissions are never part of it. Full method.
Questions
What is the cheapest option?
Brevo, from USD 9 per month (from).
Is there a free option?
4 of the 4 ranked products have a free plan.