Best free email marketing tools (October 2026)
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4 email marketing tools with a free plan you can keep using, ranked with the same score as our full ranking. Newsletters, automated emails and sign-up pages. Prices rise with your list size, so compare at the number of contacts you have.
Free plans, ranked
- 1
Brevo
Email, SMS and WhatsApp marketing priced by emails sent rather than contacts stored.
What is free: Free plan, free.
When you would pay: USD 9 per month (from).
Free planAutomationLanding pages100/100 - 2
MailerLite
Affordable email marketing with every feature on paid plans; you pay for list size and sending.
What is free: Free: 250 subscribers; 2,500 emails a month.
When you would pay: USD 12 per month (from).
Free planAutomationLanding pages94/100 - 3
Mailchimp
The best-known email marketing platform, with templates, automation flows and a free plan for small lists.
What is free: Free: 250 contacts; 500 emails a month.
When you would pay: USD 13 per month (from).
82/100 - 4
Kit
Email marketing for creators (formerly ConvertKit), free for up to 10,000 subscribers.
What is free: Newsletter (free): Up to 10,000 subscribers; no automations.
When you would pay: USD 33 per month.
Free planAutomationLanding pages82/100
Free plans have limits; when you outgrow one, compare paid plans in the best email marketing tools ranking.