Best email marketing for small business (October 2026)
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The best email marketing tools for small businesses sending newsletters and automated emails: 4 options from our ranking.
How we picked. We started from our ranking of 4 email marketing tools, kept the ones that confirm automation, and ordered them by cost: products with a free plan first, then by cheapest paid plan. Prices come from each vendor's own pricing page.
Our picks
- 1
Brevo
Lowest entry priceEmail, SMS and WhatsApp marketing priced by emails sent rather than contacts stored.
Free planAutomationLanding pages100/100Free plan, then USD 9 per month (from) - 2
MailerLite
Best free starting pointAffordable email marketing with every feature on paid plans; you pay for list size and sending.
Free planAutomationLanding pages94/100Free plan, then USD 12 per month (from) - 3
Mailchimp
Best free starting pointThe best-known email marketing platform, with templates, automation flows and a free plan for small lists.
82/100Free plan, then USD 13 per month (from) - 4
Kit
Best free starting pointEmail marketing for creators (formerly ConvertKit), free for up to 10,000 subscribers.
Free planAutomationLanding pages82/100Free plan, then USD 33 per month
Tips for small businesses sending newsletters and automated emails
- Prices rise with contacts: remove inactive subscribers to keep costs down.
- Set up a welcome email first; it is usually the most-read email you send.
- Get consent before adding anyone to your list.