Best email marketing for creators and newsletters (October 2026)
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The best email marketing tools for creators and newsletter writers growing a list: 3 options from our ranking.
How we picked. We started from our ranking of 4 email marketing tools, kept the ones that confirm landing pages and have a free plan you can keep using, and ordered them by our overall score, highest first. Prices come from each vendor's own pricing page.
Our picks
- 1
Brevo
Lowest entry priceEmail, SMS and WhatsApp marketing priced by emails sent rather than contacts stored.
Free planAutomationLanding pages100/100Free plan, then USD 9 per month (from) - 2
MailerLite
Best free starting pointAffordable email marketing with every feature on paid plans; you pay for list size and sending.
Free planAutomationLanding pages94/100Free plan, then USD 12 per month (from) - 3
Kit
Best free starting pointEmail marketing for creators (formerly ConvertKit), free for up to 10,000 subscribers.
Free planAutomationLanding pages82/100Free plan, then USD 33 per month
Not listed here because they don't meet these rules (or we couldn't confirm it): Mailchimp. See them in the full email marketing tools ranking.
Tips for creators and newsletter writers growing a list
- Start on a free plan and move up only when your list grows.
- Use a landing page to collect sign-ups from social media.
- Ask readers to reply to your first email: it helps deliverability.