Mailchimp vs Brevo (October 2026)
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Mailchimp
The best-known email marketing platform, with templates, automation flows and a free plan for small lists.
Visit MailchimpBrevo
Email, SMS and WhatsApp marketing priced by emails sent rather than contacts stored.
Visit BrevoVerdict. Brevo has the lower entry price (USD 9.00 against USD 13.00). Mailchimp confirms 2 of our 3 key features; Brevo confirms 3.
Side by side
| Feature | Mailchimp | Brevo |
|---|---|---|
| Cheapest paid plan | Essentials: USD 13 per month (from) | Starter: USD 9 per month (from) |
| Other plan or fee | Free | Free |
| Another plan or fee | Standard: USD 20 per month (from) | Standard: USD 18 per month (from) |
| Free plan or trial | Yes | Yes |
| Free plan | Yes | Yes |
| Automation | Yes | Yes |
| Landing pages | Not confirmed | Yes |
| Number of plans listed | 4 | 4 |
| Our score | 82/100 (#3 of 4) | 100/100 (#1 of 4) |
| Best for | Best free starting point | Lowest entry price |
| A year on the cheapest paid plan | USD 156 | USD 108 |
| Notes | — | 10% off with yearly billing |
Shaded cells mark the lower price. Sources: Mailchimp, Brevo.
Which to choose
Choose Brevo if you want the lower starting price.
Choose Mailchimp if its features above matter more to you than price.
See all options: best email marketing tools.
More: Mailchimp pricing, Mailchimp alternatives, Mailchimp vs Kit, Mailchimp vs MailerLite, Brevo pricing, Brevo alternatives, Brevo vs MailerLite.