Mailchimp vs Kit (October 2026)
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Mailchimp
The best-known email marketing platform, with templates, automation flows and a free plan for small lists.
Visit MailchimpVerdict. Mailchimp has the lower entry price (USD 13.00 against USD 33.00). Mailchimp confirms 2 of our 3 key features; Kit confirms 3.
Side by side
| Feature | Mailchimp | Kit |
|---|---|---|
| Cheapest paid plan | Essentials: USD 13 per month (from) | Creator: USD 33 per month |
| Other plan or fee | Free | Free |
| Another plan or fee | Standard: USD 20 per month (from) | Pro: USD 66 per month |
| Free plan or trial | Yes | Yes |
| Free plan | Yes | Yes |
| Automation | Yes | Yes |
| Landing pages | Not confirmed | Yes |
| Number of plans listed | 4 | 3 |
| Our score | 82/100 (#3 of 4) | 82/100 (#4 of 4) |
| Best for | Best free starting point | Best free starting point |
| A year on the cheapest paid plan | USD 156 | USD 390 (billed yearly) |
| Notes | — | — |
Shaded cells mark the lower price. Sources: Mailchimp, Kit.
Which to choose
Choose Mailchimp if you want the lower starting price.
Choose Kit if its features above matter more to you than price.
See all options: best email marketing tools.
More: Mailchimp pricing, Mailchimp alternatives, Mailchimp vs Brevo, Mailchimp vs MailerLite, Kit pricing, Kit alternatives, Kit vs MailerLite.