Customer lifetime value (LTV) and acquisition cost (CAC) calculator
Find out what a customer is worth over their lifetime, what it costs to win one, and how many months it takes to earn that cost back.
LTV to CAC ratio
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A ratio of about 3 to 1 or better is a common sign of a healthy business; below 1 means each new customer loses money. Lowering churn usually raises LTV more than any price change.
A CRM tracks where customers come from and what they cost to win, so you can calculate this per channel: compare them in the best CRM software ranking.