Semrush alternatives (October 2026)
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3 SEO tools to consider instead of Semrush, ranked on the same published prices, free plans and features. Semrush is not in our ranking yet: its prices could not be confirmed on its own pricing page.
Semrush at a glance. See price on Semrush's site. Free plan: see the vendor site. Free plan or trial: yes. Rank tracking: yes. Content optimisation: yes. Check on Semrush's site.
The alternatives
- 1
Ahrefs
Lowest entry priceSEO toolset known for its backlink index, keyword research and rank tracking, with a free plan for your own site.
Compared with Semrush
- Publishes an entry price (USD 29); we could not confirm Semrush's
- Has a free plan
90/100Free plan, then USD 29 per month - 2
SE Ranking
Most complete feature setAll-in-one SEO platform with daily rank tracking, audits and content tools at a lower price.
Compared with Semrush
- Publishes an entry price (USD 129); we could not confirm Semrush's
81/100From USD 129 per month - 3
Surfer
Good all-round optionContent optimisation tool that scores articles against top-ranking pages and tracks AI-search visibility.
Compared with Semrush
- Publishes an entry price (USD 49); we could not confirm Semrush's
80/100From USD 49 per month, billed yearly
Side by side
| Product | Score | Entry price | Free plan | Free plan or trial | Rank tracking | Content optimisation |
|---|---|---|---|---|---|---|
| Ahrefs | 90 | USD 29 | Yes | Yes | Yes | Not confirmed |
| SE Ranking | 81 | USD 129 | No | Yes | Yes | Yes |
| Surfer | 80 | USD 49 | No | Yes | Not confirmed | Yes |
Entry price is the cheapest paid plan in USD. Scores use the formula on the best SEO tools page; commissions never change them.