Ahrefs pricing (October 2026): plans and what you pay
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Ahrefs lists 5 plans, including a free plan. Paid plans start at USD 29 per month. That is the lowest entry price of the 3 SEO tools we rank that charge monthly.
Ahrefs plans and prices
| Plan | Price | Limits and notes | Billed yearly |
|---|---|---|---|
| Ahrefs Free | Free | Limited Site Explorer and Site Audit | — |
| Starter | USD 29 per month | — | — |
| Lite | USD 129 per month | 750 tracked keywords | — |
| Standard | USD 249 per month | 2,000 tracked keywords | — |
| Advanced | USD 449 per month | 5,000 tracked keywords | — |
From Ahrefs's pricing page, checked 2026-10-12. Prices exclude tax. The vendor's page always has the current price. Price changes are logged in our software price tracker.
Monthly and yearly cost
| Plan | Per month | Per year at that rate |
|---|---|---|
| Starter | USD 29 | USD 348 |
| Lite | USD 129 | USD 1,548 |
| Standard | USD 249 | USD 2,988 |
| Advanced | USD 449 | USD 5,388 |
Yearly figures multiply the listed monthly price; plans billed yearly are often cheaper per month (see the table above where the vendor lists it).
Before you buy
- Up to 17% off yearly; content tools are a paid add-on.
How Ahrefs compares on price
| Product | Entry price | Free plan |
|---|---|---|
| Ahrefs | Free plan, then USD 29 per month | Yes |
| Surfer | From USD 49 per month, billed yearly | No |
| SE Ranking | From USD 129 per month | No |
Ahrefs ranks 1st of 3 in the best SEO tools ranking. See also: Ahrefs alternatives, Ahrefs vs SE Ranking, Ahrefs vs Surfer.